Walk the Plank
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Services
Branding
Collateral
Launch Event
Packaging
Walk The Plank is an easy living and wearable furniture company, and a brainchild of Australia furniture designer, Michael Perry.
Brief: Always studio was engaged to work through the Art Direction and Brand strategies, along with the company’s launch exhibition of Walk the Planks collective collection from start to finish.
Idea: The inspiration for the Walk The Plank logo comes from the layering and grain effect found in timber. Like timber grain, elements of the logo flow in harmony whilst still having unique organic characteristics. As all of the furniture is created from recycled timber, salvaged from disused Indonesian sailing ships, the brand intentionally designed to be at home on a salt stained and tattered nautical flag.
